your ads might not bethe problem.
I help teams figure out what's actually holding their growth back, and what to fix first. Sometimes it's the ads. A lot of the time it's the onboarding, the paywall, or numbers nobody quite trusts.
where's your growth stuck?
Two quick taps and I'll tell you where I'd look first.
pick an answer
Your result shows up here.
a few things I've worked on
From my agency years. Names kept private, numbers kept honest.
Growth leaned on buying more traffic, while the product and pricing were leaving money on the table.
Worked across marketing, product features and monetisation, well beyond the ad accounts.
A roughly $10 app, so every ad dollar had to pay back fast.
Kept acquisition at around $1 per customer while growing volume.
A brand new app that needed users without a big ad budget.
Built the keyword and store listing strategy around the category's biggest searches.
Downloads and engagement had stalled.
Reworked how the app found and activated new users.
Plus 25+ other apps across subscription, utility and consumer.
three ways to work with me
I look at everything first, then we talk. Your team keeps doing the work. I tell you what to fix and in what order.
Snapshot
- Your paid campaigns, tracking and creative
- Add ASO or your funnel if you need them
- Written review plus a 30-minute call
- Ready in 3 working days
Diagnostic
- Ads, tracking, creative, funnel, pricing and ASO, together
- Which numbers to actually trust
- A 60 to 90 day plan, in priority order
- Written report and a 60-minute call, in 5 working days
Advisory
- Regular strategy calls
- I check your team's plans and creative before launch
- Or I run your growth meeting and steer your buyer or agency
- Starts after a Diagnostic
Need someone to run the campaigns too? Managed services are available on request.
I run paid ads for online businesses too.
Campaigns built for purchases on Meta, Google Ads and Pinterest, plus everything between the ad and the checkout.
hi, I'm Vaishnavi.
I've spent ten years in performance marketing, working with 20+ app businesses on ads, ASO, onboarding, pricing and tracking. These days I work directly with app teams, some spending six figures a month on ads, on one question: what's really holding growth back, and what should we fix first?
- Founder, V Grow Studionow · advising app businesses and agencies
- ASO Consultant, PhitureAdobe Lightroom · multi-market ASO
- Associate Director, Growth, Studio Mosaic7.5 years · led a team of 7 and 17 apps
how I think about growth
so, what's going on with your growth?
Send me a few lines: your app or business, roughly what you spend on ads, and the question that's bugging you. I'll tell you honestly what makes sense, even if that's nothing.